Borås is a quiet town, far from large cities such as Stockholm. But it was an important trading point, especially in the textile industry. This heritage is still visible in the city, which is considered the Swedish fashion capital, with numerous design schools and headquarters of famous clothing brands. Moreover, every year Borås hosts a prestigious event – Borås Fashion Week.
The city attracts art lovers thanks to the “No Limit Street Art” project, which transformed the urban space into an open gallery. For culture lovers, Borås offers many museums and galleries. Of particular note are the Abecita Konstmuseum, which specializes in photography and graphics, and the Textilmuseet, a textile museum that testifies to the city’s rich industrial history. There are also lakes close to the city, such as Viskan, offering opportunities for outdoor recreation.
Borås is located in southern Sweden and lies approximately 70 km from Gothenburg, the second largest city in Sweden, and lies on the Viskan River flowing into the Kattegat Strait in the historic province (landskap) of Västergötland.
Textilmuseet
- The museum covers fashion, textiles, design, art, the textile industry and innovative textiles, and offers a constantly changing range of fascinating exhibitions related to textiles as well as workshops, showings and different activities.
Borås Konstmuseum
- Borås Art Museum is known for its national and international exhibitions and profiles itself in the fields of contemporary art and moving image. The museum owns and manages a large art collection that includes works from the early 20th century to contemporary art. The museum consists of three floors divided into several exhibition areas. Here you can take part in current contemporary art, immerse yourself in Lars Tunbjörk’s solid photographic heritage and try your own creations in the museum’s studio.
Borås Abecita Art Museum
- Abecita Art Museum housed in a charming old building, the seamlessly marries history with modern artistic expression, providing a visually appealing space that enhances the experience of viewing art. The carefully curated exhibits showcase a diverse range of works, drawing visitors in with their intriguing quality and innovative presentation.
- This museum had its beginnings in a private collection of textiles, works on paper and photography. The museum has at its centre a collection of Pop Art, made in Europe and USA from the early 1960s. In addition to their permanent display are contemporary art exhibitions that focus especially on photography.
Pinocchio Statue
- The nine metre tall Pinocchio statue is a massive bronze statue in aoundabout near central Borås. This iconic statue greets all who enter the city center, serving not just as a visual marvel, but as a symbol of local charm and community spirit. The sheer size of the statue surpasses expectations, drawing attention and admiration from passersby, making it an unforgettable addition to the urban landscape. The establishment surrounding the statue complements its allure, offering a delightful culinary experience that has earned rave reviews.
Street Art Boras
- In Borås, street art is an obvious part of the cityscape. There are nearly 40 large murals and countless small street art installations around the city center. You don’t have to look for long before you spot someone.
- If you wander through the streets and town squares, past intersections and along the Viskan River, you can’t miss the hundreds of sculptures, installations and mural paintings that come together within a radius of just 1.5 km. The public art in Borås is internationally acclaimed, and an ever-growing experience available to each and everyone, free of charge and all year round.
Navet science center
- Navet science center in the western Swedish textile city of Borås. Here, with both eyes and hands, you can get your own feel for how natural science, technology and mathematics work. Compete in thinking power in the Human section, marvel at space in Astronoma or try the boat courses in the Water section. At Navet there are 11 departments that are packed with exciting experiments and clever challenges.
Borås Zoo
- Borås Djurpark is a zoo located on the outskirts of the city. Visitors’ views are unobstructed by any fences because the savannah area, surrounded by high rock walls, is much lower than the circular path surrounding it. The visitor has the impression of looking into a valley with the only African elephants in Sweden, giraffes, zebras, Cape buffalos, antelopes and ostriches. White rhinos and cheetahs live side by side in a separate savannah area.
- In addition, there are several restaurants and kiosks in the zoo. Four of the restaurants are equipped with microwave ovens for heating children’s food. Barrier-free toilets and baby changing facilities are located in six buildings throughout the Zoo and, like all facilities, are listed on a fold-out map available at the Zoo entrance.
